Bachelor of Business Administration & Tennis Management

Structure

The program is comprised of several business and tennis modules.

The business modules cover following topics:

  • Strategy
  • Foundations of Leadership
  • Finance
  • Personal and Professional Development

The tennis modules cover following areas:

  • Understanding the Tennis Industry
  • International and National Tennis Governance
  • Professional Tennis Organisations
  • Marketing and Promotion
  • Sponsorship
  • Programmes and Programming
  • Building a Brand
  • Trade Mark, Copyright and Intellectual Property
  • Developing the Sport
  • Barriers to Participation
  • Event Management and Corporate Hospitality
  • Sport as a Business

Students graduate upon completion of a Bachelor Thesis.

ZEBS also offers lectures given by business leaders from all over the world. These interactive presentations expose the student body to real-world business experience and open exchange of methodologies and information.